Issuu
(Pronounced “issue”, like a magazine if you were wondering)
Role: Product Marketing Manager
Issuu turns PDFs and other file types into digital flipbooks, in addition to transforming the assets into social content. As a product expert in the marketing department, I had the opportunity to wear many hats on our small team over the years. Perhaps too many to summarize in this section.
Key responsibilities included: editorial content curation, in-product messaging, email marketing (design, scheduling, & implementation), video content (design, production, voiceover), live demos, conference tabling, webinar hosting.
Webinar Hosting/Product Demos
I created and hosted a webinar series targeting different vertical markets for thought-leadership ideas, tying the series back to relevant product demos. Follow-ups from the series included multi-touch email marketing campaigns with coupon offerings and additional resources.
Conference Tabling
As the Product Marketing Manager and product expert, I regularly traveled for conferences across the country working sponsored tables for product demos, lead generation, and upsell, as well as presenting at some events.
Also carrying swag, which I still have boxes of to this day.
